What is Ray3? The World's First Reasoning Video Model

“Ray3 is our first step toward building intelligence for creative work. We're not just building a video model; we're building a system that can think, plan, and create alongside you.” - Amit Jain, CEO of Luma AI

Unlike earlier models that could only generate visuals with limited control, Ray3 can reason in visuals and concepts, evaluate its own outputs, and refine its results on the fly.

It's also the first model to produce video in true 10-, 12-, and 16-bit High Dynamic Range (HDR) ACES2065-1 EXR format, making it purpose-built for high-end film and advertising pipelines.